Since Amar'e has been revealing that his back has not being doing well this summer, it seems like he's leaning towards more domestic activities compared to his more internationally inspired basketball peers. Joining BigLeadSports.com, Amar'e plans to exclusive content to them in exchange for a revenue share and equity in the company.
The main component of this deal is the draw to fantasy basketball, which could be a huge financial hit for the site as fantasy leagues are being designated as a game of skill. Amar'e is already doing his best PR job by spinning the fact that fantasy basketball is a great way for kids to "learn math."
No matter what, it's great to see a professional athlete being to realize his true influence on the internet. I definitely can see this opening the door to a lot more athletes who are looking to fully monetize their brand.